CyberbullyingAwarenessCampaignCyberbullying Awareness Campaign
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The Brief– Awareness & EducationalContentThe Brief – Awareness & Educational Content
Campaign Objective:
To promote YouTube Reframe's podcasts by raising awareness about cyberbullying, providing young people with resources and guidance on handling online harassment. The campaign encouraged a supportive, open dialogue around the effects of cyberbullying and how to navigate it responsibly.
Target Audience:
- Primary: Young people aged 16-24, active on social media, and likely to engage with content related to mental health, online safety, and digital awareness.
- Secondary: Parents, educators, and mentors who guide and support youth in handling online interactions responsibly.
Location: United Kingdom
Key Message:
“You're not alone. Cyberbullying affects countless young people, but with the right resources, you can manage and overcome its challenges. YouTube Reframe's podcasts offer practical insights and support for anyone facing online harassment.”
Campaign Tone & Voice:
- Supportive and empathetic: Emphasizing a caring, approachable tone.
- Educational and empowering: Providing guidance on managing difficult online situations.
- Relatable and authentic: Connecting with viewers through real-life perspectives.
Services
Creative Strategy
Awareness Building
Content Creation
Location
United Kingdom
Platforms
TikTok
Our Approach
YouTube Reframe sought to connect with young audiences on TikTok to promote cyberbullying awareness and drive engagement with their podcast series. Partnering with Revishaan, a creator known for his honest and relatable content, the campaign aimed to tackle a sensitive topic in a manner that resonated with viewers. Revishaan's two videos offered a blend of empathy and practical advice, encouraging viewers to confront cyberbullying thoughtfully while showcasing the YouTube Reframe podcasts as a valuable resource.
In these videos, Revishaan shared his perspective on cyberbullying, addressing the emotional impacts and practical steps for managing such situations. By weaving in personal anecdotes and encouragement, he created a supportive atmosphere, prompting viewers to take cyberbullying seriously and seek out YouTube Reframe's podcast for more in-depth support and guidance.
This approach struck a balance between awareness and relatability, positioning YouTube Reframe as a thoughtful, informative resource for young people navigating online harassment. By promoting an open, positive dialogue, the campaign strengthened YouTube Reframe's presence as a trusted platform for tackling challenging digital issues, encouraging young people to engage both with the topic and the podcast series.
Campaign Sentiment
What We Believe: Do It With Passion or Not At All
At InnovateUnity, we believe that impactful campaigns are built on genuine passion and a deep commitment to addressing real-world challenges. Our YouTube Reframe campaign focused on raising awareness about cyberbullying and providing young people with essential resources to navigate online harassment. By collaborating with Revishaan, an influencer known for his honest and relatable content, we delivered a campaign that achieved 103,000 total impressions, an 87% engagement rate, 368 shares, and 1,821 saves.
Revishaan's content struck an emotional chord with his audience, blending empathy with practical advice and highlighting the valuable insights offered by YouTube Reframe's podcasts. By sharing personal stories and encouraging an open dialogue, he created a supportive and empowering atmosphere. This approach resonated deeply, positioning YouTube Reframe as a trusted resource for young people seeking guidance on handling cyberbullying. Through authentic and thoughtful storytelling, we successfully connected with viewers and promoted meaningful conversations, solidifying YouTube Reframe's role as a leading platform for digital awareness and support.
Our Recent Work
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