StudentTravelCampaignStudent Travel Campaign

Campaign Objective:

To promote Wizz Air as a reliable, affordable airline option for university students planning budget-friendly getaways. The campaign emphasized Wizz Air's affordability, range of destinations, and popularity as a trusted choice among young travelers.

Target Audience:

• Primary: University students aged 18-25 who are seeking affordable travel options for vacations, study breaks, or spontaneous trips with friends.
• Secondary: Young professionals and budget-conscious travelers looking for quality flights at a low cost.

Location: United Kingdom

Key Message:

“Affordable travel is possible! With Wizz Air's budget-friendly flights, you don't have to break the bank to explore new destinations. Plan your next trip with a reliable airline that offers quality at an unbeatable price.”

Campaign Tone & Voice:

• Relatable and budget-friendly: Speaking to students' needs for affordable, convenient travel.
• Trustworthy and informative: Highlighting Wizz Air's established reputation and quality service.
• Aspirational and fun: Showcasing travel as a realistic option for students with budget-friendly flight options.

Wizz Air wanted to connect with university students looking for affordable travel options, presenting itself as the ideal choice for spontaneous or planned trips with friends. Collaborating with Bilan, a creator well-versed in student lifestyle content, we tailored a campaign that showcased Wizz Air's affordable and high-quality flights as accessible for students.

In her videos, Bilan introduced the affordability and range of Wizz Air's destinations by navigating their website, demonstrating how easy it is to plan a trip on a student budget. With clips of her exploring the website and highlighting flights to popular destinations like Cyprus, Egypt, and Morocco, Bilan brought the travel planning experience to life. Filming at her local airport added an aspirational touch, giving viewers a real sense of what their own travel journey with Wizz Air could look like.

The campaign's UGC approach, rooted in relatable, everyday student experiences, subtly emphasized Wizz Air's value and dependability. By positioning Wizz Air as the student-friendly airline for affordable adventures, this campaign successfully appealed to young audiences looking for quality without the high price tag, establishing Wizz Air as a go-to travel option for budget-conscious students.

At InnovateUnity, we believe that passion and authenticity are key to creating impactful campaigns, and our work with Wizz Air was driven by this philosophy. Tasked with promoting Wizz Air as the go-to airline for budget-conscious students, we created relatable and engaging content that resonated deeply with young travelers. By collaborating with Bilan, a trusted student lifestyle influencer, we showcased Wizz Air's affordable, quality flights in a way that felt aspirational yet accessible.

Bilan's content highlighted the ease of booking budget-friendly trips through Wizz Air, using real-life scenarios like spontaneous getaway planning and study break adventures. By incorporating visuals of her exploring Wizz Air's website and filming at her local airport, we brought the travel experience to life and made it tangible for her audience. This approach positioned Wizz Air as the perfect airline for students eager to explore new destinations without breaking the bank, cementing its reputation as a reliable and affordable travel option for young adventurers.