WiFi Heros

When there's something strange with your home or business Wi-Fi, who would you call?

WiFi Heros was a company setup as soon as COVID 19 hit the UK, as the directors realised people would have to work from home and traditional WiFi routers could not handle the WiFi demand for all families using smart devices in their homes all at once.

InnovateUnity was tasked with creating all the branding and assets as well as building them an inbound designed website which needed to be lightening quick, search engine friendly, and convert very highly.

As this was a new entity, entering a new market we had to ensure the brand name was memorable and rolled off the tip of people's tongues so we provided brand naming consultancy and created the brand name that reflected what the businesses target market was looking for when they experienced WiFi issues.

Once the initial logo branding and assets was completed, we designed and built the new bespoke Wordpress website to match the style and feel of their new branding. The website was optimised for page speed as well as schema mark up implementation for rich snippets.

A strategic google ads and bing ads paid search campaigns were setup as well as a custom YouTube ads campaigns which paid off very well for WiFi Heros. The company generated over 47,000 qualified WiFi installation leads within the first 12 months of the campaigns running.