WiFi Heros

WiFi Heros

The Brief

When there's something strange with your home or business Wi-Fi, who would you call?

WiFi Heros was a company setup as soon as COVID 19 hit the UK, as the directors realised people would have to work from home and traditional WiFi routers could not handle the WiFi demand for all families using smart devices in their homes all at once.

InnovateUnity was tasked with creating all the branding and assets as well as building them an inbound designed website which needed to be lightening quick, search engine friendly, and convert very highly.

Sector

Home Automation

Location

United Kingdom

WiFi Heros Website Screenshots

What We Believe Do It With Passion Or Not All

WiFi Heros Mockups

Our Approach

As this was a new entity, entering a new market we had to ensure the brand name was memorable and rolled off the tip of people's tongues so we provided brand naming consultancy and created the brand name that reflected what the businesses target market was looking for when they experienced WiFi issues.

Once the initial logo branding and assets was completed, we designed and built the new bespoke Wordpress website to match the style and feel of their new branding. The website was optimised for page speed as well as schema mark up implementation for rich snippets.

A strategic google ads and bing ads paid search campaigns were setup as well as a custom YouTube ads campaigns which paid off very well for WiFi Heros. The company generated over 47,000 qualified WiFi installation leads within the first 12 months of the campaigns running.

Deliverables

Logo Design

Logo Design

Web Design & Development

Web Design & Development

Page Speed Optimisation

Page Speed Optimisation

Schema Markup Implementation

Schema Markup Implementation

SEO

SEO

Google Ads

Google Ads

YouTube Ads

YouTube Ads

Bing Ads

Bing Ads

Stationery Pack

Stationery Pack

We Believe That Your Objectives Should be Our Priorities:

With a modest budget of £12k a month, split between Adwords, YouTube and Bing over a 12 month period we generated the below results:

Qualified Leads+47K

Qualified Leads

Conversion Rate+389%

Conversion Rate

Cost Per Lead-48%

Cost Per Lead

Direct Brand Searches+73%

Direct Brand Searches

WiFi Heros Performance Statistics

We Believe That We're An Extension of Our Client's Team

We've achieved remarkable outcomes for the company with a very impressive return on investment, all attributed to the effective strategies and optimisations implemented by Inaam and his team.

Anthony

Managing Director, WiFi Heros

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Background

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