Wicked N' Bad

Wicked N' Bad is sports and entertainment company that produces high adrenaline digital content globally. They tasked us to promote the brand through YouTube Ads, Twitter, Instagram and Tiktok over a four week marketing campaign to gain maximum Pay Per View buys.

Wicked N' Bad has a global potential audience who enjoy watching pay per view boxing entertainment in the comfort of their homes.

From a prospecting perspective, we utilised google's audience targeting, with those in-market potential customers who had an interest in either 'pay per view events', 'boxing', 'martial arts, hip hop. We also utilised first party data to create lookalikes of existing customers via all digital platforms as well highly targeted custom intent you tube ads.

We decided to prioritise driving the right people through to conversion, ensuring we focused on those who were the most likely to buy the pay per view ticket.

To do this we looked to educate those currently unaware of the boxing event about the brand, with more informative You Tube, Instagram, Tiktok ads that fully explained the event offering.

Simultaneously, we nudged those already familiar with Wicked N Bad to book, with shorter, snappier ads designed at converting those who were already aware of the brand into customers.