Westway Construction

Westway Construction

The Brief

Westway Construction is a property development company with over 30 years' experience in developing and repurposing commercial and residential properties for and with investors.

Initially when Westway approached InnovateUnity, they specialised in providing residential construction services to homeowners.

We was tasked to rebrand the existing company, build a new website platform which was targeted at architects, private investors, and institutional banks as Westway's new business direction was to source new build projects and have joint ventures with private investors as well as obtain funding to develop their own sourced projects.

Sector

Property

Location

United Kingdom

Westway Construction Website Screenshots

What We Believe Do It With Passion Or Not All

Westway Construction Mockups

Our Approach

The website experience needed to be intuitive and break the construction industry moulds of displaying high-end builds. We rebranded the company, created digital assets and got to work on the visual content required to ensure the emotion and experience was delivered on point.

The desktop website takes the user through the companies services in a manner which allows them to touch on key senses and experiences.

We planned and executed the photography and production within restricted time frames, becoming emotionally connected which allowed us to harness the concept of attention to detail and deliver, as promised.

The right people with the mandate to make decisions were involved at the right times, a true example of how well we work in partnerships and what can be possible when you work with people that care about your brand as their own.

Deliverables

Logo Design

Logo Design

Web Design & Development

Web Design & Development

Page Speed Optimisation

Page Speed Optimisation

Schema Markup Implementation

Schema Markup Implementation

SEO

SEO

Google Ads

Google Ads

Bing Ads

Bing Ads

Social Media

Social Media

Brochure Design

Brochure Design

Stationery Pack

Stationery Pack

Photography

Photography

We Believe That Your Objectives Should be Our Priorities:

With a modest budget of £15k a month, split between Adwords, YouTube and Bing over a 9 month period we generated the below results:

Monthly Enquiries+68%

Monthly Enquiries

Conversion Rate+157%

Conversion Rate

Cost Per Lead-52%

Cost Per Lead

Direct Brand Searches+71%

Direct Brand Searches

Westway Construction Performance Statistics

We Believe That We're An Extension of Our Client's Team

The experience of working with the InnovateUnity team has been truly remarkable. Their expertise and dedication are evident in every aspect of our collaboration. From the initial consultation to the final delivery, they have demonstrated a commitment to excellence that exceeded my expectations. The level of professionalism and attention to detail has made a significant impact on the success of our project.

Jasjeet Singh

Managing Director, Westway Construction

Trusted Growth Partner For Ambitious Brands

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Background

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