Westkin Associates

Westkin Associates is a Immigration law firm based in the heart of Mayfair London. The aim of Westkin is provide practical and efficient immigration advice, with a focus on great client service for both businesses and individuals.

They approached InnovateUnity to support on a full digital transformation back in 2012, starting with a re-worked website that would talk to both migrants who are looking to come to the UK via UK business immigration routes or UK personal immigration routes as well as building up the referral work for the firm via Legal 500 and Chambers & Partners.

As well as the digital transformation, Westkin needed a performance marketing agency to build brand awareness and drive targeted leads to the firm via Google Adwords, Bing You Tube Ads and organic SEO.

Over the last 12 years we have developed over 3 websites for Westkin, ensuring each website was in line with the trends of the UK Immigration market and the companies direction improving the online conversion rate and organic presence of the firm each time.

Our brand team initially overhauled Westkin's brand identity, creating a visual toolkit for the marketing team to apply across their brochures and literature.

The most recent website was launched in October 2023, and we built the website using customised Wordpress themes, unique layouts and built Wordpress plugins that was custom coded to ensure the functionality requirements was all met.

We created a multi channel digital strategy to improve Westkin's search engine rankings and online conversion rate and ensured they outperform their competitors via paid search platforms.