Thai Square

Thai Square

The Brief

The Thai Square Restaurant Group was founded in 1996 when the first of our Thai restaurant opened at The Strand in central London, aimed at serving tasty, authentic Thai food in Thai-inspired surroundings.

The award winning restaurant chain has now over 10 branches within London and 3 branches on the outskirts of Greater London.

We was approached by Thai Square to provide a digital transformation and create a visual experience that was inspiring for their customers and increase the number of table bookings for each branch.

Thai Square also required photography and video production services, which exposed it's delightful décor, delivering an experience and providing a service which words just could not do justice.

Sector

Hospitality

Location

United Kingdom

Thai Square Website Screenshots

What We Believe Do It With Passion Or Not All

Thai Square Mockups

Our Approach

Eating out transcends mere sustenance; it encompasses the entire experience, from flavors to service. We committed to delivering this essence through our unique approach—drawing upon our expertise in imagination, creativity, and countless hours of brainstorming to craft the perfect concept!

Our efforts materialised in the form of photography that tells a story in a thousand words and video content that invites you to be the judge of its impact.

Thai Square gave us a complex task, that was to create a booking and menu feature for its multiple branches, ever expanding menus, prices and location variables! that needed to be unique, so we used a mixture of java script and jQuery and made it simple for them by making the Wordpress CMS dynamic enough to control each branch's menu, offers and bookings independently. We delivered on our promise.

On delivering the web project, we put together a google ads and you tube paid media strategy for Thai Square which was a mix of localised paid search, performance max and you tube custom intent campaigns.

Deliverables

Web Design & Development

Web Design & Development

Page Speed Optimisation

Page Speed Optimisation

Schema Markup Implementation

Schema Markup Implementation

SEO

SEO

Google Ads

Google Ads

Bing Ads

Bing Ads

Videography

Videography

Photography

Photography

Stationery Pack

Stationery Pack

We Believe That Your Objectives Should be Our Priorities:

With a modest budget of £6k a month, split between Adwords and YouTube, over a 24 month period we generated the below results:

Monthly Enquiries+753%

Monthly Enquiries

Conversion Rate+79%

Conversion Rate

Cost Per Lead-46%

Cost Per Lead

Direct Brand Searches+51%

Direct Brand Searches

Thai Square Performance Statistics

We Believe That We're An Extension of Our Client's Team

Shifting to InnovateUnity more than 3 years ago stands out as one of the most advantageous choices our company has ever made. Since entrusting InnovateUnity with our digital transformation and paid media advertising within this timeframe, our business has witnessed a remarkable fourfold growth, propelling our restaurant chain to become one of the most rapidly advancing Thai restaurants in London.

Ami Rienjaroensuk

General Manager, Thai Square Group

Trusted Growth Partner For Ambitious Brands

Airbus
Apple
YouTube
Bose
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Nestle
Radisson
PlayStation
Samsung
H&M
BBC
Thai Square
Westkin Associates
Adobe
Deliveroo
Background

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