RubiconRawInfluencerMarketingCampaignRubicon Raw Influencer Marketing Campaign

Campaign Objective:

To introduce Rubicon Raw as the go-to healthy energy drink for students, promoting it as an ideal option for maintaining focus and energy during long study sessions and busy days on campus.

Target Audience:

• Primary: University and college students aged 18-25, who need a healthy energy boost for balancing academics, social life, and extracurriculars.
• Secondary: Young professionals and active individuals seeking a nutritious alternative to traditional energy drinks.

Location: United Kingdom

Key Message:

“Stay energized with Rubicon Raw! Made for students, Rubicon Raw offers the natural energy boost you need to keep up with classes, study sessions, and student life without compromising on health.”

Campaign Tone & Voice:

• Fresh and energetic: Emphasizing Rubicon Raw's appeal as a natural, vibrant energy drink.
• Student-focused: Tailored to the fast-paced life of students and young adults.
• Authentic and engaging: Presenting the product as a casual but essential part of student life.

Rubicon Raw aimed to capture the attention of UK students by highlighting its health-conscious energy boost designed for a busy academic lifestyle. To achieve this, we partnered with Revishaan, a relatable and energetic creator, known for producing content that resonates with students juggling multiple priorities. His authentic style allowed for a natural integration of Rubicon Raw as a part of his daily routine.

The campaign focused on showing Revishaan in typical student scenarios—whether powering through a study session, heading to the library, or preparing for exams—with Rubicon Raw as his energy source. Through vibrant visuals and an upbeat tone, the content effectively demonstrated how Rubicon Raw supports focus, energy, and productivity, appealing to students seeking a healthier energy alternative.

By framing Rubicon Raw as an essential companion for academic life, the campaign struck a balance between entertainment and practicality, positioning Rubicon Raw as a must-have energy drink that keeps up with students' demands. This authentic integration built credibility and appeal, making Rubicon Raw a staple for student energy needs.

At InnovateUnity, we're driven by a passion for creating campaigns that energize and engage, and our work with Rubicon Raw was no exception. Tasked with positioning Rubicon Raw as the healthy go-to energy drink for students, we reached 800,000 people, achieved 10,000 likes, and maintained a strong 89% positive brand sentiment.

By collaborating with Revishaan, a vibrant and relatable student influencer, we showcased Rubicon Raw as an essential part of student life. Through dynamic TikTok and Instagram content, we featured Revishaan navigating study marathons, campus activities, and exam prep—all fueled by the natural energy of Rubicon Raw. The campaign's upbeat visuals and relatable scenarios emphasized the drink's benefits while making it clear that staying energized doesn't mean compromising health. Our approach combined authenticity with practicality, making Rubicon Raw the must-have energy boost for students on the go.