Nationwide Fleet Services

Nationwide Fleet Services is a privately owned and independently operated company that specialises in a wide range of fleet support services which customers need, require and deserve for fleets of vehicles of any type.

Nationwide Fleet Services contacted us with the goal of developing a brand refresh and a new website integral to their ambitious growth strategy for 2022. The current website faced functionality issues, low traffic and leads, challenges in updates, and a lack of representation for the creativity and inclusiveness inherent in their work.

We crafted a website with a strong emphasis on performance, seamlessly integrating with their creative prowess, and simultaneously mirroring their professional demeanour and in-depth fleet support services knowledge.

After conducting thorough research and engaging in interviews with Nationwide Fleet Services key stakeholders, we identified two primary areas of focus for the upcoming branding and website overhaul: Design, Content Management, and brand cohesion.

Beginning with design, our objective was to strike a balance between showcasing the service-oriented nature of their work and maintaining the professional image befitting their industry. This was accomplished through the implementation of a fresh and light theme, incorporating multiple scrolling interactions that highlighted visuals of the software systems they utilise and the businesses they assist.

Addressing the issue of Content Management, we opted for WordPress as a solution. Utilising custom fields and custom plugins, we created user-friendly interfaces, ensuring that every element on the site could be easily edited by Nationwide Fleet Services marketing team. Recognising the dynamic nature of fleet management, we provided comprehensive Content Management training for their team before the site's launch, ensuring their comfort and proficiency in using the platform.